INCEPTIONISTA

“Equal parts creative collaborator and independent thinker, Adrienne has a knack for reading minds and exceeding expectations. She pushes the written word into a sweet spot you can’t quite put your finger on, and is willing to do the work to get there—with a smile and the grace of a true pro.”

“Adrienne’s copy is so imaginative, it’s an amazing gift—it’s just the truth! Her copy is always somehow totally unexpected and right on the money. It sparks joy. Most writers have projects where that happens, but I’ve never seen someone who’s able to do it so consistently. It’s honestly thrilling.”

“When you're working with copywriters, you want more than smarts—you want curiosity. You'll usually settle for clever, but what you really want is wise. Adrienne Elder is what you really want. She is the complete package: a seasoned pro who hasn’t lost her sense of wonder. A natural mentor with a lumberjack’s work ethic and a poet’s ear.”

“Adrienne is a non-stop genius. Witty, clever, thoughtful and spot-on. She is a joy to work with. Warning: Her enthusiasm and passion may be contagious.”

“Adrienne creates supremely functional brand-supportive copy that elevates design and photography in a nearly invisible, symbiotic way. She is one of the most out-of-the box creative writers with whom I’ve had the pleasure of working.”

“Adrienne is a master with words and clearly loves her job. She transformed my words, and helped our company find the right voice for our intended audience. She understands the nuance between different targets and elegantly maneuvers between them, crafting and reshaping the perfect message tailored for each.”

"Adrienne got me. She nailed the KL Keller voice as no previous copywriter had. Working with her was both stimulating and fun! She anticipates dilemmas in advance, brings a playful bent to collaborations, and her editing is always concise and disciplined within our voice. At a loss for direction? Adrienne often has the vision and engagement to move things forward."

"Adrienne sells—as if by magic."

"We went through five copywriters over several years, trying to find the right voice for our Diamond Book. Adrienne was the first and only copywriter to get the tone and messaging just right, and to please everybody involved, most importantly the Fina family."

"I can honestly say I've never met anyone like her. Adrienne has such a firm grasp of the aspirational as well as a unique sense of wonder, which she masterfully combines to create remarkably compelling copy. She excels at both big-picture creative conception and day-to-day practical tasks, which makes her an asset to any business looking to elevate its copy."

"Adrienne is visionary, disciplined, and communicative. I can't recommend her highly enough."

"Adrienne checks all the boxes you could want in an editor: detailed, honest, dependable, and most importantly willing to learn new industries and applications and grow her skills to tackle any job that needs to be accomplished. It's been an absolute joy to work with and get to know her."