INCEPTIONISTA

I like bots.
They like me.
Don't tell HR.

All of the work shown on this site—except this page—was created without AI. In newer projects, I incorporate AI when requested. AI is the cheerful intern: bright, eager, and convinced every idea is a good one. It’ll crank out 100 headlines before lunch; I sharpen the few that become your brand voice. Long before bots, I learned what's noise and what sparks response, and that’s why the tools work harder in my hands. I deliver copy that moves fast, lands human, and sounds like you, not like every other prompt result.​​

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​​P.S. If loving the em-dash is wrong, I don’t want to be right.

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