INCEPTIONISTA

My name's Adrienne Elder, and I wrote my first piece of copy at age eight when I was infused with holy vision. The Revelation? If that pretzel cart had a kickier sign, they'd sell more pretzels.

 

After art school, I painted for a few years and had the best laughs of my life folding napkins pre-service with other aspiring creatives in poly-blend shirts. I soon climbed the ranks of the restaurant world—and happily jumped back down through them.

 

At the celebrated and nutty NYC design studio for Paper Magazine, I discovered copywriting and never looked back. Okay, I looked back twice.

 

Since then, I've created brand experiences for leading companies—everything from high-converting product copy to global 360° campaigns. As a strategist, I'm dedicated to customer response. As a writer with wide-ranging interests, I bring breadth to pop copy. As a storyteller with deep roots in the visual world, I'm every designer's sigh of relief.

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Know your brand, live your values, love your product, learn your customer, and bring them on board to share your thrill.

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You'll sell the heck out of pretzels.